Have you ever said something that came out
wrong, but sounded right in your head? Awkward, isn’t it? Let’s be honest
though, we’re all guilty of it at some point in our lives. This past week, soccer
heartthrob Cristiano Ronaldo turned heads after his sketchy comment he posted
on Twitter.
Ronaldo posted...
This November, Ronaldo will debut
his very own CR7 underwear line. The target market will be focused towards men
and boys. As a promotion for the new line, there was a contest held on Facebook
specifically for boys. If you wanted to win a trip to meet and see Cristiano
Ronaldo play, then you would need to post a crazy fan photo, showing your love
for CR7.
Ultimately, Ronaldo by no means was
trying to sound creepy or come across as a pedophile; he was just thanking his
fans for participating in the CR7 Boys Underwear Contest. Ronaldo later
apologized on Twitter for his previous racy tweet. “Wrong phrases out of this
contest can be tricky, especially for the ones not paying attention,” stated
Ronaldo. He later chose the winner for the contest.
I believe that this was
truly just an accident, and Ronaldo stumbled on his use of words. I personally
feel that the contest in and of itself had an extremely awkward name, but it
did as it was supposed to: and that was to draw attention to the public.
Overall, the incident was handled in a professional manner, (tweet deleted and
apology soon afterwards) and by no means will Cristiano Ronaldo’s brand be
tarnished.
This is a great example of how the limit of having 140 characters or less in Twitter can confuse a viewer if read with missing information. While Ronaldo's post came out all wrong, I don't feel this is anything to tarnish his brand. An apology goes a long way, as well.
ReplyDeleteI think it's great that people can be so forgiving. We've all had times where things we've said have been taken out of context, but with social media, the world can see it. I think since Twitter allows us to have a voice heard around the country, and even the world, we should think and pre-read before publishing things to the internet.
ReplyDelete