Forget the Haters & Do What You Love

         Unfortunately in today’s society, children, teens, and adults are at a high risk for obesity. Not only is being overweight terrible for your health, but it also brings constant ridicule from others; especially through social media. Within the last week, 400-pound high school running back, Tony Picard, was faced with cyberbullying through Facebook. As soon as ESPN’s SportNation posted a photo of Picard, there was a substantial amount of ridicule from the public. There were comments such as, “It's funny because he's fat," and "There must be a Twinkie in the end zone.”

  Instead of lashing out at his critics, the high school senior decided to be the bigger person, and respond to the cruel comments. On his Facebook page he posted:

 “To the people trying to put me down it don't bother me I could care less about all the negative comments I'm just doing what my coach asked me to do so that's why I'm running the ball, and laying nose guard...yeah I'm fat but o well I'm doing what I can....I'm doing what I love and that's playing football..”

                Since Picard posted his thoughts on his Facebook page, he’s gotten a whopping 2,300 likes, and received roughly 150 positive replies.

                Success story? I think so. Picard is not only sticking up for himself, but he's ultimately sticking up for others that get bullied on a day to day basis. Overall, Picard can be viewed as a role-model.

Sweetgreen Promotes a Healthy Lifestyle With a Creative Touch

Sweetgreen was founded in 2007 by three sons from entrepreneurial families. These students from Georgetown University in Washington D.C. wanted to create a healthy place to eat in the area. Nicolas Jammet, Nathaniel Ru and Jonathan Neman wrote a business plan, rented out a small tavern and started selling salads with locally grown ingredients from farmer's markets. 

Their presence on Instagram has really showcased how useful social media can be as a marketing tool. Everyone knows that vegetables are colorful, and what better way to show these beautiful colored salads than to post them on Sweetgreen's Instagram page @sweetgreen.

When Sweetgreen was first kick-starting they struggled with their second store. This gave the founders the opportunity to take a gamble and try something innovative. They played loud music outside the store and it eventually let to a block party of 500 people. They used this chance to hang out samples and educate the people on living healthy lives. That first block party later transformed into an annual Sweetlife Festival. Sweetgreen had finally established a brand and continued to use every chance they could to gain recognition. 

Sweetgreen was becoming more of a lifestyle and a brand that was dedicated to connecting passion with purpose and a zest for life. Social media has continued to play a large role in showcasing everything that Sweetgreen represents. They currently have 12,000 Twitter followers, 11,000 Instagram followers and nearly 20,000 likes on Facebook. The social team that runs the social media share pictures of the salads, also known as "food porn," beats from new music and artists, yoga and exercise tips, and cool projects from other sustainable brands.

Author of the article, "How One Company Built a Brand to Make You Crave Salad," Tracey Wallace, says, "The goal isn't necessarily to sell salads during the lunch rush, but inspiring them to live a life of passion and healthfulness, in which salads hopefully play a role."

To read this article: How One Company Built a Brand to Make You Crave Salad

Google Books

Traditional books have changed drastically over the years. Whether is it was printed on woodblock or on a set of pages of printed-paper that is bonded together, it has been in a physical form. With the invention of e-books, it typically comes in the form of a book electronically which you can easily access via Internet through any digital media as a cell phone, computer but more commonly an e-reader. An e-readers primary is similar to a tablet but in the sense that its primary purpose of use is to fill it with digital copies of books and store how many as the device allows it. Books and E-books come in all different types of and both of the different types of technology fits a vast audience and can offer features the benefit multiple generations.

The 8 year long battle over Google books has come to an end. It was ruled that when Google scans in an author’s book for it to be used electronically on a mobile device, it is not copyright infringement. This decision raises other questions that people may have about the copyright laws that are implemented. It has cost Google over 3 billion dollars with this long ordeal and I’m pretty sure they are satisfied to have this over and done with.

Article

BatKid Saves The Day!!!!!

A Day In The Life Of The Worlds Favorite Super Hero BatKid !!!

  The make a wish foundation has made 5 year old Miles dream come true. This Friday saw a 5 year old boy dress up as batman and save Gotham city. Thousands of people came out to support this 5 year old boy who has leukemia. The street blocks were closed for four hours while he fought the ridler and saved a damsel in distress.
 What made this story more compelling is the amount of social media attention that brought the world to fall in love with this kid. There was  406,960 tweets on Friday with the #batkid and the #SFBatkid hashtag. Some of the tweets came from outside the US; Batkid was discussed in a 117 countries. There was 21,683 Instagram and Twitter photos posted with the #SFbatkid hashtag and the photos were viewed at least 120,439,533 times.
  This Goes to show what the power of social media can do, it took the story of this sweet kid and branded him a hero. Hopefully one day Miles can look back at this event and remember that the whole world once talked about him. Hopefully he has become an inspiration and hero for other children battling leukemia.

How "Doctor Who" Remains Unspoiled in the Current Social Media World

"Doctor Who" is one of the United Kingdom's longest running  television programs in history, with over 50 years of existence under its belt.  The story focuses on the title character, who is able to regenerate into different bodies with different personalities.  When the body is changed for the Doctor, obviously the actors change as well.  These are highly anticipated television events, with comparisons being made to the anticipation of royal weddings that come around every generation or so.  Even the next Doctor, who hasn't even debuted yet, played by Peter Capaldi, is receiving a lot of media attention around the globe.  But, how does the show maintain a level of surprise for the viewer in this day and age of the spread of information globally through social media spoilers?

The show's highly awaited 50th anniversary episode has got fans on the edge of their seats with the expectations of a regeneration.  This was revealed through an online mini-episode which depicts every living actor that ever portrayed the Doctor.  Fans were kept in the dark about this, until showrunner Steven Moffat revealed the 5-minute scene to hype the upcoming episode. 

Moffat mislead fans through comments made by former Doctor, Paul McGann, who hasn't starred in the show since 1996, stating that he would not appear in the milestone episode.  During the online clip, McGann is seen transforming into another former Doctor, played by John Hurt.  Moffat is delighted to be throwing the fans "curve-balls" in this social media age of "spoiler alerts."  With leadership like this, perhaps this is a reason why the show has sustained for over half a century.

The 50th anniversary episode will be a "movie length special" that will also be simulcasted worldwide and shown in theaters in 3-D.  It will be a couple years until the episode's release, so it will be interesting to see what efforts Moffat takes to generate more interest, and at the same time, keep the surprises to a minimal.

The Measures We Take for More Likes and Followers on Instagram

The "InstLike" Scam

The Instagram Scam That Tricked Over 100,000 Users Into Giving Away Their Passwords

...well, that's Instagram worthy.

The Android app, InstLike, promised free Likes and followers to Instagram users was another effective scam that over 100,000 Instagram users fell for and became No. 22 under most downloaded "utility" apps and No. 571 app overall.

After downloading the free application, users were asked to share their usernames and passwords, turning them into willing participants of a giant scam. The app developers promised at the login screen that, "We don't steal your account," leaving the user feeling safe as if they could trust the application. Once starting the application, InstLike began following random users and liked random photos with your account. The more people who downloaded the application, the more likes and followers the pool of scammed users would get. If you weren't satisfied with the results of the free version of the app, you could buy virtual coins to accrue more likes and followers. The application got more than just your password, but as well as your credit card information. 

The app was overlooked by Apple and Google for months. The first red flag was put up by the security firm Symantec who spotted the scam in late October. "People didn't realize that they were being duped into giving their login credentials to this app," Satnam Narang, the security researched at Symantec who found out InstLike.

Symantec warned Apple and Google after their discovery and was removed from Google Play and the App Store on October 25th and November 7th. Though, it was too late, tens and thousands of users had already downloaded the application.

This scam is just one representation of the extensive measures we are willing to take to receive more likes and followers on Instagram. Instagram is the power of popularity among social media network. It has become a social standard to receive more than 60 likes on a photo. If you do not receive that many, then lengths will be taken from as far as posting photos of illegal drugs to posting nude photos. "It's just very interesting to see what length people will go in order to get likes on their photos," Narang added.

Even though the application has been removed from Google and Apple stores, the website, InstLike.com, is still in operation.

As George Carlin once said, "Never underestimate the power of stupid people in large groups."

                                                                            Chloe Smith

Veterans Day reaches Social Media

I don't think you could go anywhere on the internet today without seeing some sort of discussion pertaining to Veterans day. Across the nation citizens are commemorating our troops with ceremonies, parades, monumental dedications, and even posting "shout-outs" on social media sites such as Twitter, Instagram, and Facebook. This just reinforces how important this day really is in our country. Below are a series of tweet posts that celebrities have shared. Khloe Kardashian and Si from Duck Dynasty sincerely tweeted to our troops who have passed and those alive. People look up to celebrities, and they serve as great tools for popularizing memorable days in our nations history.





 



Just like Twitter, Instagram is a great place to display imagery pertaining to an important day/ event. Twitter is more word based, but Instagram is solely for the image. Images are very powerful, and sometimes can speak louder than words.


 



Veterans Day is never forgotten, and by having social media sites like Twitter and Instagram it is almost impossible to ever let the day slip your mind. Society has become technologically dependent in the past decade, making it hard for people to ever forget about important events. Celebrities use Twitter and Instagram to trend any sort of topic to the social world in a professional fashion using hash tags etc. They want publicity for themselves and in this they want publicity for an important day.



For more info:
http://hollywoodlife.com/2013/11/11/duck-dynasty-khloe-kardashian-celebs-tweet-veterans-day/