In the past year, social media sites have been making
additions to their programs, creating new apps and services while also fixing
bugs and hiring “hackers” to help. In an article on Mashable.com we are
informed of how much these fixes, innovations and additions are actually
helping the sites to stay relevant and popular. More specifically; sites wanted
to see how popular they were on the mobile front.
I personally don’t have a smart phone but, I have an iPod
and iPad which are slaves to wifi. Therefore, my social media access is
limited especially from a mobile standpoint. It was interesting to see that
from a report from comScore, “Instagram users in the U.S. spend 98% of time
with the network on mobile”. This apparently wasn’t surprising to Matt
Petronzio, the author of the Mashable article because Instagram was actually a mobile-only site when it first came out and then later became desktop friendly.
The second highest ranking mobile social media site is
Pinterest which I thought was amazing. Users spend 92% of their time on mobile whereas
Twitter users only chose the mobile experience 86% of the time. This makes my inner Pinner sing with delight.
I thought that Pinterest was mainly used by women who were crafting at home on
their desktops. I feel so in-with-the-times now because whenever I latch onto
wifi, I make additions to my boards. I also thought this was surprising because I
always assumed that Twitter users essentially only used mobile because tweets
are normally in “real-time” and not many people carry around their desktops.
