We all know what a hashtag is. Most of us probably use them on a daily basis with our Facebook, Twitter, or Instagram accounts. I personally use them all the time.
Social Media is growing and companies are using it as a way to promote their brands. One would think that the more hashtags used on a post would draw more attention but this is not the case. According to the social media marketing company Socialbakers, the more hashtags on a brands post, the less engagement it receives.
Hashtags are meant to group together topics that are related. I think to many hashtags may take away from what the main point of the post is about. This may be why there is less engagement when too many hashtags are used.
An article posted on March 22, 2014 on mashable.com shows a chart created by Statista that shows how hashtags affect a brands audience engagement. The article can be found here
http://mashable.com/2014/03/21/facebook-hashtags-brands/
No comments:
Post a Comment