Since the hashtag was introduced back in 2007, it has spread all over the most popular social media sites and networks from Facebook to Instagram to Vine. With the vast popularity, it can be unsurprising that social media advertisers have started using them to help sell their specific brand. That being said, it can also be unsurprising that overuse of these hashtags can lower engagement from users.
In data released by social media marketing company Socialbakers, it shows that the more hashtags used to sell a brand on Facebook, the fewer interactions users have with the post in question. As determined by Statista, a post containing one to two hashtags may receive interactions with 593 users, which decreases to as few as 188 users if the number of hashtags increases to 10 or more.
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| Chart illustrating how hashtag use affects user interaction |
Data like this could cause someone to reconsider the use of hashtags in selling their own personal brand, as well. If overuse can cause users to lose interest, then it could create a negative image of someone’s personal brand that would hurt their opportunities in the long run.
Mashable article: http://on.mash.to/1fSSuvh
To read more: http://bit.ly/1nUodpS
I feel that using too many hashtags when trying to promote something makes me feel like the company doing so is trying too hard to be cool. It also makes the post itself look kind of disjointed and messy. I think one or two should do the trick, like the picture said.
ReplyDeleteI agree with Collin, I could definitely see why too many hashtags would turn away consumers. Personally, I get very annoyed when anyone uses above three hashtags, so if a company was to do this I wouldn't even bother with its promotions. If a company is trying to brand itself, or sell a product, it should stick to one or two hashtags. Using one or two will ensure a clear concise message. I think when companies use three hashtags and above it discredits their brand and their message.
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